RTMI is proud to announce a new chapter in our story: beginning this season, RTMI is the main sponsor of Hapoel Tel Aviv Football Club for the next two years. The RTMI logo will appear on the sleeves of the team's match shirts and on advertising boards at the club's iconic Bloomfield Stadium.
For us, this is far more than a logo on a shirt. It's a partnership with one of the most passionate, community-driven sports institutions in Israel — and a natural extension of a relationship that already spans the Hapoel Tel Aviv family.
RTMI is no stranger to Hapoel Tel Aviv. In recent years, we've been proud partners of the Hapoel Tel Aviv basketball organization. Extending that partnership to the football club unites our brand with the full Hapoel Tel Aviv sports family.
"This is a very exciting day for us at RTMI," said Stav Shacham, who leads the company. "The connection to Hapoel Tel Aviv is much more than a sponsorship agreement — it's a connection to values, to community, to people, and to a way of doing things. In recent years we've been privileged to partner with the Hapoel Tel Aviv family in basketball, and we're now proud to expand that partnership to the football club."
For Shacham — a lifelong Hapoel supporter and former owner of Hapoel Kfar Saba — the moment carries personal weight: "As a Hapoel fan, this is a personal and special moment for me. Seeing RTMI take part in the club's journey across its different arenas is truly a dream come true. We look forward to getting to work, contributing to the club's success, and building a future of achievements together — on the pitch and off it."
Hapoel Tel Aviv's leadership welcomed the agreement.
"We're delighted to bring the RTMI family into the club," said club CEO Guy Primor. "This is a strategic partnership with a company that shares our values of excellence, ambition, and innovation. This connection is a natural step in our vision to keep advancing the club on and off the pitch."
Harel Cohen, the club's Chief Commercial Officer, added: "It's always exciting to welcome new partners into our business community. The agreement with RTMI is a significant vote of confidence in our brand and in the business path we're leading. I have no doubt this partnership will create added value for both sides."
RTMI is a private non-bank financing company providing credit solutions to businesses across the Israeli economy — including, commerce, manufacturing, retail, services, and infrastructure. Alongside our U.S. operations at RTMI Capital, we believe in backing the people who build things: business owners, teams, and communities.
Sponsoring Hapoel Tel Aviv reflects the same belief that drives our lending: growth happens when someone is willing to back you.
You'll see the RTMI name on the sleeve at Bloomfield Stadium throughout the coming two seasons. We look forward to standing behind the club, its players, and its supporters — the same way we stand behind the businesses we finance every day.
